Multiple Domain Name Extensions: Are They A Good Idea?

When you set out to buy a domain name, have you considered not just the title of your domain itself, but also the extension? Domain name registration includes access to dozens of different domain extensions, such as .com, .net, .org, .uk, .biz, .me, and many, many others.

The extensions .com and .uk are most popular for people who buy domain names for UK-based websites. For most websites, having just one domain name may be sufficient. However, there may well be good commercial reasons for buying domain names with additional extensions.

Why would one do this? Well, put simply, to protect your brand. In other words, to prevent someone else buying the same domain name but with a different extension in order to compete with you (for example, you’ve worked hard to promote BusinessName.com and they plan to buy BusinessName.net).

However, before you pursue multiple extensions for domain name registration, make sure you understand what not to do if you have several domain names. For any business website, careful though with a regards to search engine optimisation is a must. Therefore when buying multiple domain name extensions, you should not simply clone your site and put a copy of the same thing at each address. This will trigger Google to think you are a spammer, and hurt all sites. You should either redirect the variations to your main site, or create unique content for each domain name you buy.

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