Is Your Domain Name Hurting Your Business?

Before you buy a domain name, make sure it meets a few basic criteria for what a domain name should do. Yes, it’s important that you like the name, that it feels like a good fit for your website. And for many people, cheap domain names are also a priority (don’t worry: they don’t have to be expensive if you register in the right places). But there are a few things people can overlook.

Here are the top two ways that choosing to buy domain name rights to a poor domain could end up hurting your business:

• It’s not SEO friendly. Search engine optimisation is essential to any business that wants people to be able to find them through Google. Search engines assess not just what your site contains, but the name you’ve chosen when you set out to buy a domain for the site. If there are good keywords in your URL, that will help. If there aren’t, it won’t.

• It’s hard to remember. Once people find you in a search engine, they’ll probably try to come back for repeat business. Or maybe you advertise on local television or billboards. If people can’t remember your website, they won’t come back.

Choosing to buy domain name privileges takes time to do right (you may want to buy a few cheap domain names to keep your options open), but it’s worth it. Remember, if it’s not helping your business, it’s hurting it by missed opportunities, so do your homework and choose intelligently.

buy domain name · cheap domain names · choosing a domain name · search engine optimisation · SEO